A long-time client of Braun Film’s, the American Academy for the Advancement of Science, engaged Braun to produce a short marketing video as part of its outreach efforts to the general public. With the goal of making scientists more approachable and available to the general public in the form of public / private school lectures, job fairs and community events, the video highlighted ways in which scientists can become engaged with public outlets to help promote their work, and the mission of science in general. The agenda is to make science more attractive to young people as a field of study, help adults understand some of the truths behind many of the science ‘myths’, and help further brand the American Association for the Advancement of Science, highlighting the work they are doing.
