Have you ever watched a corporate video and wondered how long it took to make? They seem very straightforward, but can it all just be created in a day or a week? How long is needed to make a corporate video? The corporate video production process typically takes 4-6 weeks to finish the development, pre-production, filming, post-production stages, and editing stage. If the video is longer than 5 minutes, that can be extended to 8 weeks. In the final delivery, [...]
We live in a post-truth world where educating ourselves on crucial issues and looking for reliable sources of information is important. Documentaries are a great way to share and dissect important topics captivatingly and often spark important conversations. It's great that you are looking to make one, but you have a lingering question - how long should a documentary be? There is no requisite length for a documentary video. Great ones can be 2 minutes long, just as viably as [...]
From concept to completion, TV commercials require a great deal of work. Before the filming, the idea is mapped, scripted, and illustrated to understand how the commercial will progress. TV commercials are typically 30 seconds long. Most broadcast outlets will offer longer and shorter spots for sale, but 30 seconds is ubiquitous. Many advertisers will feature a 30-second commercial for broadcast, with longer versions of those commercials featured on-line for social media buzz. How long does it take to produce [...]
Many people believe that they need to spend money to buy airtime to have their message broadcast. While that is true in most cases, it does not apply to Public Service Announcements or PSAs. So, what IS the difference between a commercial and a public service announcement? The difference between the two is usually the intent and purpose of the spot. A commercial is meant to sell products or services for companies whose intent is to promote their product/service to attract buyers. PSAs [...]
A documentary is a film or a non-fiction video that educates viewers about an event, person, or real-life topic. If you are a company that needs a documentary created, one of the first questions that will come to mind is, how long does it take to make a documentary? While 'feature' documentaries can take a year or more to produce, most shorter form documentaries can be finalized in as little as 2-3+ months, in three phases: Preproduction: Research and writing, [...]
Working yet again with agency Sparky’s Garage and their client, Hand and Stone, we recently completed production on a series of 5 television commercials to promote their national spa chain. The set of spots are testimonial based and feature actual Hand and Spa ‘club members’ reflecting on the benefits of massage therapy and other spa services. Testimonial were shot at our Herndon studio and cover footage was captured at the newest Hand and Stone spa in Fairfax, VA.
Working for Mitsubishi Pharmaceutical in partnership with Chamberlain Public Relations out of NYC, Braun Film has been producing a series of webisodes helping to create awareness about how ALS (‘Lou Gehrig’s’ disease) is affecting U.S. military veterans. Recent studies have indicated that American vets are suffering from this incurable and devastating disease at a rate twice as high as the general population. Studies are investigating why this phenomenon is occurring and how it can be curtailed. As part of this [...]
To promote on-line golf retailer Global Golf, Braun Film & Video, Inc. produced two humorous television commercials created by Buffalo Agency. The spots ran exclusively on the Golf Channel and aired throughout the 2018 'Major' season. For more examples of some of our great work, check out our other tv commercial production.
The Carnegie Science Institution recently selected Braun Film for the production of their awards video honoring former Secretary of Energy, Ernie Moniz. Moniz was recognized as the first recipient of the ‘Richard Meserve Public Service Award’ honoring those in public service who have made impactful contributions to the field of science. The video was shot locally in Washington, DC and featured testimonials from several former Presidential Cabinet officials and luminaries in the field of science who knew and worked with [...]
A long time client of Braun Film, Kima is a ‘global branding’ agency that works with foreign governments to promote their economic and business interests. Recently, Kima engaged Braun Film to produce their corporate sizzle reel as well as a broadcast ID package for Astana Time Now (ATN) - a new on-line news network based in Astana, Kazakhstan.