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Since the world went digital, visual communication has increased in value. Businesses have to create engaging videos as part of their marketing to deliver compelling messages and capture the attention of their target market. But many people do not know how to create these videos hence the question, 'What is the video production process?' The video production process has three stages: pre-production, where planning and strategizing occur; production, the stage of actual filming; and post-production, where the raw footage is [...]

Traveling internationally, or even domestically, by air presents challenges when you've got a quarter ton plus of equipment in tow. Excess bag fees, space restrictions, safety restrictions (in terms of what is and isn't allowed on board an airplane), and simply the weight and logistics of transporting our gear can make for an exceedingly difficult and expensive undertaking. Fortunately, as a professional and experienced video production company, we've learned workarounds and 'hacks' to make our jobs, lives, and your project [...]

Have you ever watched a corporate video and wondered how long it took to make? They seem very straightforward, but can it all just be created in a day or a week? How long is needed to make a corporate video? The corporate video production process typically takes 4-6 weeks to finish the development, pre-production, filming, post-production stages, and editing stage. If the video is longer than 5 minutes, that can be extended to 8 weeks. In the final delivery, [...]

We live in a post-truth world where educating ourselves on crucial issues and looking for reliable sources of information is important. Documentaries are a great way to share and dissect important topics captivatingly and often spark important conversations. It's great that you are looking to make one, but you have a lingering question - how long should a documentary be? There is no requisite length for a documentary video. Great ones can be 2 minutes long, just as viably as [...]

Many people believe that they need to spend money to buy airtime to have their message broadcast. While that is true in most cases, it does not apply to Public Service Announcements or PSAs. So, what IS the difference between a commercial and a public service announcement? The difference between the two is usually the intent and purpose of the spot. A commercial is meant to sell products or services for companies whose intent is to promote their product/service to attract buyers. PSAs [...]

Working for Mitsubishi Pharmaceutical in partnership with Chamberlain Public Relations out of NYC, Braun Film has been producing a series of webisodes helping to create awareness about how ALS (‘Lou Gehrig’s’ disease) is affecting U.S. military veterans. Recent studies have indicated that American vets are suffering from this incurable and devastating disease at a rate twice as high as the general population. Studies are investigating why this phenomenon is occurring and how it can be curtailed. As part of this [...]