Non-Profit / Association and Foundation Production
Based in the Washington, DC area, we’re an ideal partner for non-profit organizations looking to leverage the power of video production services. Whether your association is looking to increase awareness, raise funds, influence policymakers, recruit new members, or just impress key audiences at a trade show or annual meeting, look no further than Braun Film & Video Inc. We have over 25+ years of experience producing media for non-profits and associations of all walks of life.
Video production is a fantastic vehicle to help promote the mission if your non-profit organization, or specialty association, on a many fronts. For years, Braun Film has assisted non-profits and associations in a variety of efforts to disseminate and bolster their messages.
Increase Membership and Visibility
Looking to increase membership? A well crafted video production featuring current members, executive leadership and industry partners can make a compelling case to your target audience as to why, if you’re in industry XYZ, you need to belong to your organization. Hearing your message first-hand from industry insiders and current peer members will only reinforce your current membership proposition and help legitimize your pitch through the use of first-person testimonials by credible people currently in your field. A strong, first-person case can be made to your target demo about what your organization does for its members - from supporting their political efforts to providing important industry resources to creating valuable networking opportunities and furthering your overall messaging - the list is near endless. This video can be electronically distributed as part of a ‘membership kit’, showcased on your website, used at industry events, trade shows, annual conferences and even sent out as one-offs to individual inquires by potential new members.
Is there a political issue around which your organization is currently lobbying? Video is a powerful tool for you to present your case by featuring industry known personalities who can make an impassioned plea as to why a particular piece of legislation will contribute to the greater good for your industry or explain why a piece of legislation your industry is fighting against is not a good idea. A well produced video can lay out the facts, provide critical data points to bolster your case, and showcase subject matter expert testimonials to reinforce that message. The video becomes yet another marketing tactic in your toolkit that can be sent electronically to congressional audiences, featured at hearings or industry events, and shown to build solidarity at conferences, etc. in an effort to help get/keep your membership on board and unified.
Non-Profit Videos To Incrase Funding
Need to make a case for increased funding around a particular issue? A good video can be become part of that message too. A strong pitch by appropriate industry insiders, including executives and members within your organization, can make a persuasive argument for your cause.
Maybe you need to ‘clear up’ or elaborate upon a confusing issue related to your industry or cause? An ‘explainer video’ is a great tool to clear the air and provide a cohesive / coherent message to your constituents, industry partners and other vested parties. Your case can be made by strategically selecting a roster of on-screen experts, and supported with appropriate backup data and research. These videos can be distributed to your membership e-mail list, featured at industry events / conferences, screened at break-out sessions around the particular issue, or even made available on a designated micro-site web page as part of your on-line presence and featured on other social media platforms as well.
Announce Events and Fundraisers for Your Non-Profit
Given that most non-profits and associations typically feature at least one membership conference / trade show / industry event every year, you may likely have a 'built-in', ripe opportunity to grab video testimonials and interview content from people within your industry, all in one very efficient window of time. We’ve covered many of these events where members and related industry people will convene in a designated city allowing us in 1 or 2 shoot days to collect an enormous amount of prime content without having to incur the time and expense of travelling the country (or world!) to collect the same amount of video content. This footage can be used to produce a number of video segments throughout the year covering a multitude of topics as listed previously (membership recruitment, fund raising, issues oriented, general branding, etc.).
All of these tactics rely on implementing on-camera testimonials. Testimonial style video production is a powerful tool in the world of non-profit and association video / persuasive programming. By allowing recognizable individuals, companies and related parties to be seen on camera, not only does your message gain instant credibility, but it also helps humanize your pitch by allowing viewers to see and hear from their peers, friends and known industry personalities within your field. Testimonial video production enables us to highlight the real passion that surrounds an issue far more effectively than using the scripted narration of a faceless voice reading ‘the company line’ for you. This isn’t to say that there is no place for traditional narrators in the context of these video productions, and frequently our shows may feature BOTH testimonials and a narrator, however the strength of the words from 'real' players when making a persuasive case for our messaging platform cannot be denied.
As previously indicated, the world of non-profits and associations, also allows for many rich viewing platforms for your particular video. Websites and microsites, industry events, conferences, trade shows, recruitment fairs, congressional hearings, one-on-one meetings, and even blast e-mails to your mailing list all become viable messaging pipelines for you to get your message seen and heard. Not to mention the ubiquitous social media platforms that most organizations now utilize including Facebook, Twitter, Instagram, etc. Many organizations will produce general branding videos around their issue / topic and feature it playing on a loop in their headquarters' lobby. There are lots of opportunities for that video message to have legs beyond its initial purpose.
So, if you are looking to increase membership, raise funds for a cause, make a plea to industry influencers around a particular issue, or just help market / sell / brand / promote your issue, industry or organization, video production should play a major role in your efforts.
