Agency: Fleishman Hillard
For its fifth consecutive year, Braun Film recorded the Library of Congress’ annual National Book Festival to showcase the multitude of activities, personalities and attendees associated with the event.
The shoot presented several logistical challenges and required seven separate camera crews to fully document multiple events going on concurrently. Cutting edge digital capture technology was utilized in order to send multiple videos to the client’s headquarters in time to be edited and displayed on the event’s website on the same day.
As a result of Braun’s work, website visitors from around the world were able to view speeches, presentations, and other activities within several hours after they occurred on the National Mall in Washington. Additionally, footage was re-purposed as future marketing and promotional programs used to recruit new sponsors, bites and b-roll packages for television stations, and a video honoring First Lady Laura Bush’s involvement in the event.
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