Today O'Dwyer's PR News published a blog post by Dave Braun, Public Service Announcements: Getting the Message Out. The post is based on Dave's talking points from his October speech at the National Association of Broadcaster's Powerful PSAs Luncheon and summarizes a tips with significant upside that are often forgotten during Public Service Announceent Production and PSA campaigns.
Braun Film shot on location throughout California to produce 'day in the life' videos for the American Podiatric Medical Association. The videos documented 2 Podiatrists -- one a young medical student, and the other, an established CA based Podiatrist. Each video featured the individuals in both their professional and personal lives helping to paint a picture for audiences about what it is podiatrists do, issues they face in their career, and the quality of life they are afforded. The videos [...]
As part of Microsoft's B2B efforts to promote their software solutions for government agencies, Braun Film was hired by one of Microsoft's agencies, 15 Minutes, to produce a short 'case study' video that featured some of the work Microsoft has been doing with the United States Air Force. The video utilized on-camera testimonials from the Air Force and Microsoft personnel speaking to the efficiencies of using Microsoft's products in achieving their organizational goals.
On October 12, Dave Braun is honored to present during a breakout session during the National Association of Broadcaster's Powerful PSAs Luncheon. At a time where the media landscape is in upheaval, Dave and five other PSA production and distribution experts will be discussing the core advances in public service announcement campaigns--like PSA tracking--along with best practices for adopting new developments within the field, including viral videos, social media, and other digital strategies. While the roundtable and breakout session on [...]
As part of Braun Film's continuing efforts to raise awareness around a little known, but devastating disease, Rett Syndrome, Braun organized a nationwide television and radio media tour featuring Rett Spokesperson, and Grammy Award winning country music artist Clint Black. The interviews were picked up by several national, state and local stations helping to get the word out about identifying signs of this illness and providing viewers and listeners tips on helping the non-profit International Rett Syndrome's efforts to combat [...]
A long time client, Susan G. Komen for the Cure, has hired Braun Film to shoot multiple event, television, and web messaging videos featuring Susan G. Komen executives. The videos have been shot in Washington, DC, Florida and New York.
In celebration of DC based think tank , The Hudson Institute's 50th anniversary, Braun Film produced a short documentary tracking the organization's history, founding members and impact they've had on today's political landscape. The show was comprised from historical footage, client provided photographs, and archival materials and premiered at their NY City celebratory 50th anniversary gala.
For the 2nd time in as many years, Braun Film's been asked to produce a comprehensive radio Public Service Campaign for the American Planning Association. Working under the creative direction of APA's marketing firm, Thought and Possibility, Braun created a series of :60 and :30 second spots explaining the importance of city planning and the impact it has on business, homes, and lifestyle. The PSAs are airing nationally.
In celebration of Whirlpool Corporation’s 100th corporate anniversary, Braun Film was retained by The History Factory to create a historical documentary that chronicles the company’s contribution to their industry and commemorates their rich history. Working with The History Factory's corporate archivists, the program pulled from archival footage and photos, historical advertisements and rare documents from the founding members of the company. The program is being used in collaboration with a series of events and corporate history deliverables created in celebration [...]
Braun Film continues its 10+ year relationship with Corrigan Sports Enterprises producing a multitude of TV and radio commercials promoting many of their sporting events in multiple markets across America. Recently Braun has delivered to CSE television and/or radio spots for The Under Armor Lacrosse Classic, the Oakland Marathon, the Baltimore Marathon and others.