American Podiatric Medical Association
CLIENT: American Podiatric Medical Association
TITLE: Day in the Life
DESCRIPTION: APMA needed a tool to promote their specialty to aspiring young physicians and also educate them as to what podiatrists do. Shot entirely on location in Southern California, we employed multiple crews, cameras and specialty gear (Stedicam, dolly, etc) to impart some production value while still garnering the footage we needed in a very compact schedule. To help convey the level of activity/action attendant with the profession, we used a multi-screen effect in post and scored with an ‘upbeat’ soundtrack.