Florida Orange Juice

AGENCY: Golin Harris

CLIENT: Florida Orange Juice

TITLE: Morning Squeeze with Nancy O’Dell

DESCRIPTION:  As part of their ‘Morning Squeeze’ video contest, the Florida Orange Juice Association teamed with ‘Entertainment Tonight’ co-host Nancy O’Dell to highlight a typical hectic morning in her household in a web video.  Consumers were then encouraged to send in their own videos documenting their morning ‘challenges’ with the winner getting a free trip to Florida.  This video was shot on-location with the Canon 5D at Nancy’s southern California home and featured her actual family.

 

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