Florida Orange Juice
AGENCY: Golin Harris
CLIENT: Florida Orange Juice
TITLE: Morning Squeeze with Nancy O’Dell
DESCRIPTION: As part of their ‘Morning Squeeze’ video contest, the Florida Orange Juice Association teamed with ‘Entertainment Tonight’ co-host Nancy O’Dell to highlight a typical hectic morning in her household in a web video. Consumers were then encouraged to send in their own videos documenting their morning ‘challenges’ with the winner getting a free trip to Florida. This video was shot on-location with the Canon 5D at Nancy’s southern California home and featured her actual family.