Friday, October 22, 2010
As part of a broad campaign for Body Media, Braun Film produced a series of spots, introducing Body Media’s new fitness technology, to air on the large video screen in Times Square. Working with Body Media’s ad agency, Sparky’s Garage, Braun Film created 2 short, humorous spots for inclusion on the big screen. The spots, which have no audio due to the unique venue, utilize a “retro” stop-motion effect and bold graphics in order to grab pedestrian attention in the very busy and overcrowded media environment that is Times Square. This is the second time Braun Film spots have appeared on ‘the big board’.