Wednesday, August 25, 2010
Working with long-time client Crosby Marketing, Braun produced a number of radio PSA’s for the Department of Health and Human Services. The radio commercials are targeted to the 50+ demographic and promote the importance of organ donation. Baby-Boomer pop culture references abound in the spots, which take a light hearted approach to a very serious subject. The spots will be launched nationally as part of a larger campaign later this year.