Braun Film Completes Videos Promoting Breast Cancer Awareness

Tuesday, July 07, 2009

Braun Film just completed a series of videos promoting breast cancer awareness for the Susan G. Komen Foundation during Breast Cancer Awareness Month.

In conjunction with Cynthia Nixon ('Sex in the City'), Ricardo Chavira ('Desperate Housewives'),  Gabrielle Union ('Bring It On' and 'Ugly Betty'), and other celebrities, Braun Film produced a series of 22 video segments in New York and Los Angeles. Topic areas included personal stories, pleas for contributions and general awareness. All footage was shot and edited in High-Definition for broadcast re-purposing if necessary.

 Much of the footage was used in conjunction with Cynthia Nixon's national television media tour. Her appearances on 'Oprah,' 'Good Morning America,' and other programs yielded opportunities for our client to gain further exposure of the web videos and portions of them were run during her interviews.

Download a case study of this project in PDF.