Friday, December 19, 2008
Agency: Project Big Fish
Braun Film & Video just completed a high impact video program for the Gede Foundation, a global non-profit foundation, to spread awareness and communcate the dire state of the HIV/AIDS epidemic in Africa.
The Gede Foundation was in need of an emotionally impactful video program to communicate the critical condition of HIV and AIDS in Africa--specifically targeting the plight of orphans in Nigeria whose parents had been killed by the disease.
Working with Gede, the Nigerian Film Commission, and the Government of Nigeria, Braun Film & Video embarked on a week-long trip to several towns and villages througout Nigeria. Interviews and cover footage was garnered from a variety of individuals involved with the issue, including Gede personnel, medical professionals, orphans, HIV/AIDS patients, social service personnel, and the former queen of Nigeria. Despite a complicated process involving foreign government bureaucracy, challenging travel logistics, and the ability to produce in remote locations with limited access to standard resources, Braun Film was able to stay on-schedule, on-budget, and on-topic.
What started out as a "short-form" documentary, ended up as a gripping 20 minute look at the scourge of HIV and AIDS from a variety of angles and perspectives. An emotional show that became a 'call to action' for Gede, they have been leveraging this production by using it as a fundraising tool at their events, posting it to their website, and using it to create a sense of urgency around this most serious topic.
Download a case study of this project in PDF.