Braun Film Communicates the Benefits of New Technology for AT&T

Wednesday, May 27, 2009

Braun recently completed a number of video 'case studies' for AT&T's new municipal wireless services group that highlighted the benefits of wireless technology to state and county governments across the country. To fully leverage the work done, the videos were also formatted and displayed on AT&T's website for potential clients to view.

Dealing with very technical subject matter, Braun Film & Video worked with the client to create short videos that would speak directly to the human benefits of this technology. Rather than focusing on the robustness of the system and its various technical specs, the story became more about HOW this technology can save lives, create more efficient work flow, allow for better tracking mechanisms, and help the bottom line. Braun Film traveled around the country to conduct interviews and create case studies with some of the organizations who are leading the way in implementing these revolutionary wireless technologies.

To date, 9 short distinct videos have been delivered with more on the horizon as AT&T's B2B portal grows. These videos are currently being used to support AT&T's marketing efforts as a way to 'personalize' and provide real-life examples of how these technologies can be leveraged.

 Download the complete case study in PDF.